Search engines count for a large part of traffic to your website. If you want targeted prospects to come to your site that haven't seen you web address they will do from a Search Engine or Web Directory.

Viewers who come to your site from Search Engines are generally interested in what you have to offer. They have typed in a word or phrase that has matched to your site so they are likely to be interested in your services.

Also the number of visits to the search engines is phenomenal!!!! Nielsen-Netratings report that in February 2005, 12.4 million unique users used Google in the UK alone. This was the second highest website behind Microsoft, who have a search function as well.

Thus if you are nowhere to be seen on the search engines you ARE missing out on customers. Even if you are a small business then think if people put in Bicycles Wigan are you going to appear if you sell bicycles in Wigan? If not and your competitors are appearing they will get the custom.